Informa Markets is part of the Informa Markets Division of Informa PLC

Informa
Informa

Reach your ideal customers with Qualifi

Our buyer intent platforms help B2B businesses increase brand awareness and find the right customers


Unique first party data

We know your prospects

As a division of Informa - a leading global corporate in the B2B space - we have a unique base of first party data, pooled from over 500 business events, media titles, and intelligence providers owned by us. We also blend third party data to develop the optimal target base for your campaigns. When you use Qualifi, you get the ability to tap into real people and real relationships that have been built over the years. 


AI and machine learning

We make your connections count

By seamlessly connecting data sources, data planning and digital campaign activation, Qualifi ensures your digital marketing works as one like never before. We provide granular segmentation, attrition and prediction powered by AI and machine learning. These tactics ensure your campaign planning is professional and effective. And by seeing it through with campaign activation and reporting, we take accountability much further than other data platform providers.


Audience activation

We reach your audience online

Using Qualifi, you can execute advertising campaigns through Informa Markets, social media, Google search, and across the internet. You also have the ability to target and reach B2B audiences using platforms traditionally used in B2C. And with the backing of an enterprise brand, you can reach premium websites with lots of web traffic to ensure your advertisements have high visibility.

  


Contact us to learn more

Request more information to learn about Qualifi.